Getting the Most Value Out of Your Ecard
>> Tuesday, December 31, 2013
Communication
between a business and its customers is the most vital connection for any
organization. With a healthy relationship a customer will always come back to
the same business even when the service is worse as they feel an emotional
attachment to it. This means that every communication must be spot on to keep
this connection fresh and stop it becoming strained over the course of time.
Corporate ecards have risen to become the most popular way of sending greetings
during the year. But they can do more than just save money and time if you
taking the time to make the most of your ecard by:
Personalizing
it to certain customers
When
you buy corporate e-cards at http://www.eco2greetings.com/ there is the opportunity to
personalize and design them, so they not only suit your brand, but also market
more effectively to your clients. It would be waste just to send out the same
ecard to thousands of contacts without taking the time to personalise it to
make the marketing message more intriguing and likely to bring in more business
or improve loyalty.
Promoting a
new service
There
is no hiding that any corporate greeting is a means to end; namely to increase
a client’s spend or loyalty. The rise of the digital age and ecards has made it
much easier to subtly promote a new service within a Christmas greeting through
adding links to the email. This is a hassle-free way of attracting customers to
check out your latest offers and services in order to push them into possibly
spending more without bombarding them with calls, letters and emails.
Boosting your
social media network
Lots
of businesses are putting a lot of stock into their social media networking
just as they did networking events in years gone by. If you are looking to
build your social media profile then just like promoting a service you can
instead include widgets that send them straight to your social media accounts,
like Twitter and Facebook; allowing them to join your conversations on a certain
topic, increase your presence and level of engagement.
Highlighting
your green credentials
As
well as saving plenty of money and the logistical nightmare of mailing out
greeting cars, corporate ecards are also vastly easier on the environment.
There is no large carbon footprint or huge paper usage, which cuts down the
impact on the environment around the globe. Showcasing your commitment to
cutting your carbon emissions and environmental effect within the ecard can
also help win new fans and cement other relationships of businesses in the same
boat.
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