First Impressions Do Count for Companies

First impressions are very important for businesses, especially when they are looking to attract new clients in a crowded marketplace. If firms fail to impress from the get-go, they are going to find it very difficult to showcase the value of their products or services. 

This is why companies should be pulling out all the stops when they are targeting new business. One way to create a great first impression when pitching to a prospective client or a new target audience is to use promotional products. Here are some hints and tips on how to use promotional gifts as part of your marketing campaigns: 

Promotional products work 

Research by the British Promotional Merchandise Association (BPMA) highlights just how effective promotial products can be. Not only can promotional items deliver a higher or equal return on investment than most forms of advertising, 66 per cent of respondents to a BMPA survey admitted they remember the brand name that featured on an item they had received after 12 months.

On top of this, 79 per cent said they were likely to do business with the company in the future, while 56 per cent of respondents revealed their opinion of the company was more favourable after they had received the promotional product. 

Lanyards 

Printed lanyards are perfect for carrying passes at events and exhibitions, while they can also act as a holder for keys or cards. One of the key advantages of using promotional lanyards at a trade show is that recipients will display your brand, logo and marketing message to fellow attendees. This could help to generate extra footfall to your stand, and in turn, generate more enquiries about your products and services.

Umbrellas 

More of a seasonal gift, but that does not make them any less effective. Indeed, BPMA research has found that branded umbrellas are a very cost-effective way to achieve marketing impressions (£0.003 per impression), behind only pens and mugs (both £0.001 per impression). Like lanyards, recipients of printed umbrellas will act as a walking billboard for your brand or marketing message. This could be given added impetus if the umbrellas are used at a popular televised event such as a cricket test match, music festival or other large outdoor event. 

Pens 

A perennial favourite, the simplicity and practicality of promotional pens means they will always be well received. going to be distributed to companies. Because pens are used on a daily basis, your brand, logo or marketing message is likely to be seen frequently, and therefore should resonate with the recipient particularly when they next come to think of purchasing your goods or services.

Read more...

Promotional Products and Corporate Giveaways

A company needs a good marketing strategy in order to promote their products and services. This is very important especially for starting up companies who needs to make their products known to target clients. Since I joined a pioneering company that sells telecommunication equipment I was involved in our plan to think of ways on how we can market and advertise our products. Some of our Telco partners suggested that we join trade show exhibits so people can see what we have to offer and we did last summer.

We put up a nice booth on the said trade show with our best products like gateway equipment, network attached storage and ip pbx all-in-one office solution on exhibits. It was a nice experience and exposure for us and we also saw other innovative products which run from technology products, electronic appliances, furniture, internet solutions, copying machines, computers, corporate giveaways and a lot more. 

It was a two-day exhibit affair and we had a lot of interested customers to whom we explained the usage and value of our products. Our Israeli supplier happened to visit us at that time and he dropped by to join and see how our products are promoted. I was in-charge of our corporate giveaways and freebies and I’ve searched for online suppliers who can give us competitive price and fast delivery time.

I was given choices of custom coffee mugs, pens, key chains, umbrellas and some other products that can be given to our prospective clients. We’ve ordered a lot to avail of their pricing matrix and until now we’ve got more than half of what we’ve ordered. We actually envisioned future uses for the giveaways so it’s alright to have them in bulk. 

Now that holiday season is coming near I don’t have to order too many freebies because our stocks will do for our giveaways. Well if you’re thinking of promotional products or corporate giveaways that will surely help you advertise your products you can search for more depending on your requirements and needs. You can find plenty of suggestions like lunch bags, sanitizers, usb flash drives, shirts, tumblers, sunglasses, calendars, tote bags and more. Visit them online and get ready for the holidays.

Read more...