Optimizing Email Campaigns

>> Tuesday, September 15, 2009

For the last six years of my employment my job in telecommunications company has exposed me a lot to the benefits of the online world. My work as an international carrier settlement officer has required me to be online all the time because almost all transactions are done on the net. These include emails, billing, collection, disputes and marketing. Our company deals with international providers and clients and I enjoy doing all of the mentioned jobs online which also taught me how to maximize my time on the net. I learned a lot from that job because it necessitates me to have continuous learning and searching or else I might not come up with my employer’s expectations.

Offering telecommunication services is not an easy business as you have a lot of competitors and the rates are changing almost twice a week. You need a lot of marketing strategies and finances to keep up with others. I know some of our partners in business use email marketing software to improve and help their business boost their promotions. Active campaign has an answer for this too as they offer web based software solutions such as 1-2-All which allows the company to send permission based mailing to lists of subscribers. I know our company may have benefit from this one because it has various features to optimize email campaigns which can be very useful in offering direct inward dialing.


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This blog talks about everything about career, job and human resource. It also shares about hobbies, sports and travel. Several years in corporate world taught me a lot of things about life and work and I'm sharing all of these here.

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